Even though the World Cup doesn’t involve their country’s team — and the games are quite literally on the other side of the world — one community newspaper in Finland found a way to make local the big game everyone in town is talking about.
Who are you for? Argentina? Or Germany?
They sent a photographer/writer to the local soccer field and posed this simple question. Then, using country flags as a prop, they shot photos of the kids and got responses from the youth soccer players.
Then they published the eye-catching results as a double-truck photo spread that’s fun to look at — even if you don’t speak Finno-Ugric!
Now, that’s what I call relentlessly local.