Who you for? Argentina or Germany. Everybody has an answer.
Think Globally: Report Locally.

Even though the World Cup doesn’t involve their country’s team — and the games are quite literally on the other side of the world — one community newspaper in Finland found a way to make local the big game everyone in town is talking about.

Who are you for? Argentina? Or Germany?

They sent a photographer/writer to the local soccer field and posed this simple question. Then, using country flags as a prop, they shot photos of the kids and got responses from the youth soccer players.

Then they published the eye-catching results as a double-truck photo spread that’s fun to look at — even if you don’t speak Finno-Ugric!

Now, that’s what I call relentlessly local.

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